Cork University Hospital introduces the benefits of using Social Media within the Magnet® Process

In order to promote Magnet® and have a platform to appraise staff across the organisation of Magnet® activity it was established that we would need a vehicle to do this. One of our Magnet® Implementation Group members suggested that we set up a Twitter page in March as a mechanism of communication to reach staff. Aileen Horgan (CNM3 Discharge Coordinator) with excellent ICT and communication skills set up the Magnet4Europe Cork University Hospital Page. Aileen manages this to ensure activity is conveyed to stakeholders. 

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To date we have highlighted the Magnet® Launch, our staff wellbeing survey to increase uptake and International Nurses Day. This has assisted in profiling Magnet® as a positive approach to assist staff wellbeing thus improving patient outcomes. We are interested in gaining influence by becoming a positive influence in CUH with a reputation of creating action. 

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Twitter is a new avenue for some however it is easy to use as a novice to Twitter the huge benefits are the ability to be updated in a very efficient way without having to read large articles. New publications, conferences and events are captured and conveyed to a large audience which inevitably influences a larger uptake of same. Whilst we have been the victims of a cyber-attack, Twitter has remained unaffected. We are hugely cognisant of the need to be careful about the content on our page to ensure we are GDPR compliant and sensitive to the content not causing any offence. This is certainly a consideration for those starting this process so perhaps the formulation of guidelines for administrators to this end is advisable.

In essence to date Twitter has proved to be a platform we would recommend in promoting Magnet®, communicating activity, and celebrating the positive steps forward. We invite those who wish to join us on our journey to @Magnet4EuropeCorkUniversity Hospital. 

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